You Might Be a Product Marketer (And Not Even Know It)

Are you a marketing manager or a business owner doing user research, writing launch plans, and trying to shape product strategy while juggling everything else?

You're not alone. Whether you're part of a growing marketing team or running the entire operation, there's a good chance you're already doing product marketing without even realizing it.

Here’s how to recognize the work, take credit for it, and use it to drive smarter decisions and better results.

1. You're Running Voice of Customer... Without a PMM Title

➤ You’ve conducted surveys and interviews to understand user pain points
➤ You’ve built personas or helped define audience segments
➤ You’re relaying that insight to Product, Sales, or the CEO

Action Tip: Start documenting VOC insights and wins. This shows strategic value and builds credibility when advocating for customer needs.

2. You’re Creating GTM Plans…You Just Don’t Call Them That

➤ You’ve launched new features, messaging, or even entire products
➤ You built email flows, landing pages, ad campaigns, and sales decks
➤ You scrambled to reposition a product after leadership made a decision

Action Tip: Reframe these experiences as a go-to-market strategy. You’re not just executing; you’re connecting products to people.

3. You’re Fixing Product Messaging After It’s Built

➤ You’ve updated the web copy to reflect what the product actually does
➤ You’ve watched users get confused, then adjusted onboarding content
➤ You’ve provided feedback on feature naming, tooltips, or UX

Action Tip: Ask to be brought in earlier during product planning. Early PMM involvement makes launches smoother and more effective.

4. You're the Bridge Between Teams That Don’t Talk

➤ You translate between Product, Sales, and Marketing
➤ You see the big picture: what users want vs. what the product delivers
➤ You’re the first to notice when messaging, UX, and audience don't align

Action Tip: Own your role as a connector. This kind of cross-functional clarity is a core part of Product Marketing.

Ready to Turn “Unofficial PMM” Into Strategic Firepower?

Even if your organization doesn’t have a PMM role, you can still be the product marketer. The key is to name this role, document it, and use it to chart your path forward.

👉 Need help owning your hidden product marketing experience? Just need help with marketing? Let’s talk.